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Survey Examples

Even before you start with the questionnaire for the Survey be sure to make a pretty Introduction. It is very necessary for you to do so in order to get all your answers to your questions. First few rules before you star you survey.

Introduction procedure

Purpose of your survey should be more than clear. The purpose should connect with your respondent.
Make the respondents feel important by letting them know why their answers are so important for you.
Let them know what may be done with the results and what might be the possible impacts with the results.
Mention person to contact for questions about the survey and his/ hers contact number. Put due date for the survey.


1. Limit the number of options: When you expect your respondents to rank or choose, do not exceed more than six options. Make it more composed than elaborated for better feedback. If your survey is too long, then people will not take time to complete it. Now the problem arrives if you want to make it composed then you tend to delete important stuffs from it. Do not do that! Here you will have make a judgment with regards to these issues – Ask yourself what sort of answers will each of these questions will give you that will help you with your survey and how much do you weigh the answer for that particular question. If you fail to do so, then it is better to drop it and move on. Try not to put unnecessary burden which will effect the survey negatively.

2. Ask simple questions, using simple words: If the person has to re-read the question to answer then your reader is confused . Use everyday simple words as if the reader is your friend. Make it more casual. Also do not make the concept too complicated. Start with simple and friendly questions and gradually go on to more technical ones. Do not let any recipients misinterpret a question or concept. “Simple” is the key word here.

3. Ask questions that is relevant to your survey- Do not ask personal questions if the survey does not ask for it. Ask the question that will give you the answers you are looking for.

4. In multiple choice questions do not repeat or overlap the options or limits- Many tends to repeat the age limit like "18-25, 25-35, 35-50". So your respondent, who is exactly 25 or 35 years old is confused which to choose.

5. Try not to merge two questions together: Questions like "Do you want your house close to the hospital and your work place?". Now, this person might be willing to drive further for work than going to the hospital. Again, even a question like “How far are you willing to drive for Dinner and a Movie? ” can brin the same problem. It is not necessary that a person is willing do have dinner and watch the movie in the same area. Be more precise. In other words if you conjunctions in your question like “and” / “or”, then check it once more.

6. Have a way out – There are many such questions that might not be applicable to all the people. So remember to include "Don't know"/"Don't apply" in your options in case they don't have the experience. For example like, “ How often do you shop at Whole Foods market? ”. Many people has definitely shopped from Organic stores , but there can be people who never go there due to their personal reasons. This way you really do not harm their feelings and even the respondent feels more comfortable answering the survey. Even ending the scale with the options like “If you are not interested please write us the reason” and leave a blank. That help the respondent to answer it more clearly than just making assumptions.

7. Make it more recent - Don't make the people remember events that has happened way past to answer the options. Make it more obvious or recent.

8. Let friends take the test-drive - If possible let 10 or 15 of your known people take the survey first and see how they feel about the survey, before you make it public. Their opinion will be best possible way to know how better you are doing with you survey.

9. Try to stick with the same consequence: Make the scale same through out the survey. For example, if the scale range between 1 to 5 , with 5 being most positive then keep it that way always.

10. Do not write leading questions – Do not try to lead the respondent through the question. For example, “ How do you like the food cooked by our best chef ? ” . You are already overestimating the capacity of your chef. Do not do that. In other words, be humble.

11. Name your survey – Usually people tend to discard the electronic message in their inbox. So try to get attention with a catchy title, so that the recipients get more interested in looking further. Here are few examples:
“Your opinion about Financial services”
“Win a free T-shirt”
“ Please respond by Friday for two dinners at ‘Greek Express’!”
Just try to motivate people to look at what you are planning to do with the survey.

12. Relax the grammar – Do not use confusing grammar like the word “who” is more appropriate that “whom”. Write questions everyone will understand. Do not assume that everyone will understand the same thing in the same way. Do not use abbreviations that is not commonly know or used. Try not to use Metaphors or Idioms. Never use double negatives as respondents tend to get confuse with that kind of approach. In order for you to get the best possible results, those twelve factors should be taken care of, before you go out for your survey.